Amplifon x Old or not old?

We worked on the rebranding of Amplifon, the leading brand in hearing aids. How? By talking about a new generation, questioning what it is to "be old". This was the key piece that marked the beginning of a complete repositioning of the brand that profoundly changes the way Amplifon addresses its audience and how it visually shows itself, but also the way we all perceive older generations.