Dry World Cup & Camacho x Rexona

José Antonio Camacho is a timeless icon of Spanish soccer. After a memorable career as a player for Real Madrid, he went on to coach the Spanish national team. But in Spain, when you say "Camacho," it means something else entirely — big, wet sweat circles on your armpits. Yes, everyone uses the word that way.

During the 2002 World Cup, the image of his shirt soaked through, mid-shout on the sideline, became iconic. And from that moment on, "Camacho" became synonymous with sweat.

Until now. This World Cup is the time to give "Camacho" back its only true meaning: a brilliant soccer career spanning more than 25 years.