Rexona x Camacho - Soccer World Cup

José Antonio Camacho is a timeless icon of Spanish soccer. After being a memorable player for Real Madrid FC, he became coach of the national team. More than 25 years of brilliant career. But... In Spain when you say "Camacho", it means you have big circles of sweat in your armpits. Yes, and everybody uses the word "Camacho" for that. In the 2002 World Cup, we could see a shirt completely full of sweat with the shouts of our favorite national coach. The image became iconic, and since then the word "Camacho" has been associated with sweat. Until now...